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10 Ways Top CEOs are Winning the Mental Arms Race with Chewing Gum

It’s no secret that the cutthroat corporate world is thirsty for brainpower. Top CEOs are duking it out in a nutritional arms race to turbocharge their brains a little more than the next guy.

It’s not just wacky Silicon Valley stuff like cupping and lemur-poop coffee… Many CEOs are popping untested brain pills that pose a huge risk for debateable gains.

There’s a new kid in town, though – and you don’t pop it, you chew it.

1. Get Quick Focus with Nootropics

Nootropics are nutrients that enhance brain function – and top CEOs in Silicon Valley and on Wall Street are all over them.

Caffeine and L-theanine are two nootropics that go together like peas and carrots. L-theanine naturally occurs in many green teas, and it gives the focus of caffeine without the jitters and anxiety.[1]

2. Dodge the Caffeine Crash

We’ve all used an extra hit of coffee to cram for an exam or beat the afternoon workday hump, but it comes at a cost.

Once the buzz is gone, the caffeine crash turns you into a zombie. But when you take caffeine as part of a balanced nootropic with L-theanine, you keep cruising without the crash.[2]

3. But I Want it NOW!

Here’s a familiar picture: you’re sitting in on an important conference call. The guy on the other end loves the sound of his own voice, and it’s putting you to sleep. You can’t get up to grab a cup of Joe or wait for a pill to kick in – you need to be alert NOW.

Someone finally figured it out – if you stick these nootropics into a piece of gum, they’re absorbed in as little as five minutes.  That’s because, if formulated properly, it gets absorbed right through your mouth lining and doesn’t have to pass digestion. They called it Neurogum, and it blew up with investors on IndieGoGo.[3]

4. Control Your Dosage

Caffeinated drinks are notoriously unreliable. 

  • The zoom and crash is all too common.
  • Every cup of coffee is different. 
  • Everyone’s caffeine tolerance differs.

Each piece of Neurogum has 40mg of caffeine – about half the amount of your average cup of coffee – making it easy to find your focus sweet spot.

5. Cheap Like Borscht!

The average price per piece is around 44 cents. That means you can replace your inconsistent coffee with 2 pieces for less than half the price of a cup of coffee!

6. Bye Bye, Coffee Breath

And nobody likes the stink of your afternoon coffee – especially those potential clients. Neurogum not only boosts your focus, it leaves a minty-fresh aftertaste.

7. It’s Science-Backed

Neurogum contains 4 nootropic ingredients: caffeine, L-theanine, vitamin B6, and vitamin B12. They’re 4 of the most-studied brain enhancers on the planet – and scientists are satisfied that they’re safe. [4] So why take risks with synthetic stuff from an underground lab in a place you’ve never heard of?

8. Everyone Likes a Happy CEO

Besides its brain-boosting properties, Neurogum’s ingredients can reduce stress and improve mood[5] Vitamins B6 and B12 can help you become the fearless, benevolent leader you want to be… Which means better productivity out of everyone.

9. A Thinking Cap That Fits in Your Pocket

You can’t fit a coffee or a bottle of pills in your pocket – but you can fit 12 doses of Neurogum in your pocket. You can put on your thinking cap without running to the coffee machine.

10. What Are You, 14? Put Down the Energy Drink

If you think a “stronger version of coffee” is gonna do it, think again. Not only are energy drinks loaded with sugar, but your coworkers might question your maturity – unless they all wear cargo pants and puka shell necklaces to work, too.

So what are you waiting for? Don’t let Silicon Valley CEOs have all the fun – feel the focus of Neurogum and start dominating the office right now!




[1] http://www.scicompdf.se/cooldown/bryan_2008.pdf

[2] http://www.ncbi.nlm.nih.gov/pubmed/21040626

[3] http://www.foodnavigator-usa.com/Manufacturers/NeuroGum-raises-more-than-10-000-to-take-on-energy-category

[4] http://www.taiyointernational.com/Downloads/2007.rao.suntheanine.nutracos.pdf

[5] http://www.nutraingredients-usa.com/Research/Vitamin-B6-and-B12-levels-linked-to-mental-function-and-depression


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Kimberlee Eldridge

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